• Paul Donaher - Senior Managing Director Marcom
    “Nick has an uncanny aptitude for steering leaders towards greater self-awareness, allowing them to make better-informed decisions about their work and careers. He displays tremendous empathy in his approach, which in my experience is critical to superlative coaching. Nick also brings to bear a wealth of experience across sectors and companies, which is invaluable.”
    Paul Donaher - Senior Managing Director Marcom
  • Jodi DiCenzo - SVP Human Resources
    “Nick is truly an amazing executive coach. His wisdom, insight, and wit combined have made coaching engagements a truly exceptional experience for the coachee and the business. Nick does a great job of aligning the goals for development with business needs.”
    Jodi DiCenzo - SVP Human Resources
    NBC Entertainment
  • Howard Lichter, Global Director, Creative Outreach
    "Nick has that rare ability to balance both right and left brain agendas and is able to address creative and branding issues while incorporating workplace and team dynamics, strategic planning, and concrete business objectives. Nick is a highly unique and clear thinker, a fantastic listener, and also great fun to work with."
    Howard Lichter, Global Director, Creative Outreach
  • Sheila Murty, EVP People & Culture
    “Nick has a remarkable ability to develop leaders and leadership skills, leveraging not only tools, techniques and real-world experience but excellent intuition about what’s needed to connect deeply in order to drive meaningful reflection, learning, and growth. He provides astute counsel and guidance at the leadership level, and I would recommend him without hesitation.”
    Sheila Murty, EVP People & Culture
  • Jason White
    Nick and I spoke openly and honestly. He took on my vision and helped me shape it and share it. Nick also held me accountable to timelines and commitments of changed behavior. Simply put, we were partners. I fully recommend putting him on your personal ‘board of directors’.
    Jason White
    Global Head of Marketing, Beats by Dr. Dre


Through executive coaching and related learning & development services, 2Be helps raise the bar for what you expect and achieve in leading others, as well as for your personal mastery as a leader. 

While every engagement is different, common coaching themes include: 

  • Decision Making
  • Executive Presence 
  • Influence & Interpersonal Skills
  • Managing Change & Transition
  • Mentoring
  • Navigating Conflict
  • Strategic Thinking
  • Teamwork 
  • Work-Life Balance

Coaching engagements are focused on senior leaders, incorporating 360 reviews, style profiles, goal-setting, stakeholder check-ins and other coaching elements in order to maximize outcomes.

About Nick

Nick Rothenberg founded 2Be in 2003, also leveraging partnerships with leading consultants and consulting companies. Nick has a long history of focusing on the human dimension of organizations. His expertise draws on an advanced degree in anthropology, a successful career as an entrepreneur and business leader, and management of creative and technical teams. 

Nick was an early internet pioneer and was a managing partner at one of the first internet service companies to go public in 2000. He helped oversee the development of new media channels for clients like DirecTV, The Guggenheim Museum, Hard Rock Cafe, Kaiser Permanente and Paramount. He has also been extensively involved with nonprofit entities, helping them to maximize their online and offline business models in support of their mission.

Nick is a graduate of Harvard University and holds a Master's in Anthropology from the University of Southern California (USC). Nick also served as Assistant Director of the USC E-Lab, where he worked on groundbreaking efforts to build the first online communities. He has been featured in Inc. Magazine, Los Angeles Magazine, Oregon Business, The London Times, The Wall Street Journal and WIRED Magazine, and has been previously listed among the Top 100 Business Entrepreneurs by Los Angeles Magazine and the Los Angeles Business Journal.



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